I did not plan on leading anyone towards an epiphany. I mean, I knew what I was teaching people was helpful and useful. I knew that my course would help people bring in a lot of extra money, pay off debt, etc. etc. etc. But I didn’t expect one tiny suggestion – something I thought was so-obvious-it’s-barely-worth-mentioning – to change everything for my students. What did I tell my Bank Boost students to do? I told them to schedule fun into their week.
I plop down on the deck with a freshly-made vodka gimlet in one hand and a print out of our bank statements in the other. I take a long sip and start working my way through our budget, line by line. “Food. Utilities. Insurance. Bullshit.” Now, I’m not saying that food, utilities, or insurance are bullshit. I’m saying we have an actual line in our budget labeled ‘Bullshit.’ We have a Bullshit Budget and IT IS TRANSFORMATIVE. I think you should have one, too.
She said it with the absolute best intentions. I knew where she was coming from when my business friend reached across the table, and did that “I’m about to say something important” head tilt: “Sarah, I’m concerned that you’re under-pricing your stuff. When you price things that low, people don’t take you seriously. They associate low prices with low quality. And if you’re starting at $25, how far can you ever really raise your prices? You’re going to be trapped selling things for $37 for the rest of your life.”
I get it. Really! With zero snark, I appreciate her concern. Money blocks are real, women chronically undercharge, and when people pay more, they’re more committed. (And don’t worry, I also sell $200 products and my hourly rate for coaching and consulting is high + industry-and-experience appropriate.)
But here’s the thing: if someone has five-figure debt, they probably can’t (or shouldn’t) buy a $2,000 online program. They probably can’t (or shouldn’t) be spending thousands of dollars on things that aren’t 100% necessary. Most programs and courses about money aren’t really priced for … people who are struggling with money.
2. Everybody deserves help, regardless of where they are financially
I’ve been in a place where $25 is a lot of money. I’ve spent ten minutes hemming and hawing between the $11 lipstick I really want and the gritty, chalky $3 lipstick. And I was just as worthy of help and support then as I am now. Of course, there are plenty of free resources for people to get their financial lives together. We can all use the public library and Google. But I wanted to create a real-time, accountability + support system for people struggling with money. Now matter how much they have now. Enrollment for Bank Boost ends tonight at 10 pm. I’d love it if you joined us! I’m not sure when I’ll run it again and next time it’ll probably be, like, $35!
I hate to be this person, but I think you guys should know:
I liked Airstream trailers before they were cool.
In 2001, I’d pull off the highway, scramble over barbed wire and peer into the windows of Airstreams sitting in fields with hand-written ‘For Sale’ signs in the window.
At 22, I stopped into a dealership and toured new models, opening tiny fridges and eye-balling counter space. I researched living in a travel trailer above the frostline and how much it costs to rent a spot in a trailer park.
So when I found an Airstream trailer on Airbnb, I viewed it as A Sign. All my dreams were about to come true! I would confirm that, yes, I was meant to live inside a stylish silver marshmallow, winnowing my belongings down to only what could fit under my snug, cocoon-y bed!
Imagine my surprise when I hated it.
Now, to be fair, the Airstream in question was the smallest model; it’s 22 feet long. But I felt like a marble in a tuna can. YOU SIT ON THE TOILET TO SHOWER. (more…)
I believe that everyone and everything is interesting. You too? Let’s be friends!
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