This post is brought to you by sales copy you actually want to read, coffee, the letter W, and We Write You.
Have you ever found yourself reading the back of a shampoo bottle and chuckling? Or laughing over a product description and forwarding it to your friend? Or reading a sales page and looking behind you because you’re thinking “HOW ARE YOU TALKING DIRECTLY TO ME???”
You have? Congrats! You’ve encountered sales copy that sounds like a human! It is rare and not unlike spotting a unicorn in the wild.
It’s a perfect world and I awake to songbirds, cooing me into consciousness. I eat a surprisingly delicious, kale-filled breakfast and then walk the dog while simultaneously meditating. I settle into a lovely day of writing, phone calls, and catching up with friends. I am wearing a cute outfit, my hair looks amazing, and my home is miraculously spotless. I AM A PARAGON OF POSITIVITY AND PRODUCTIVITY!!!
But, sadly, this isn’t a perfect world. On any given day, it’s entirely possible that I will sleep late, work myself into a headache, avoid phone calls, and/or eat popcorn for every meal. Life happens! Deadlines change, priorities shift, and sometimes I just don’t want to put on real pants, okay? So how do we keep our lives from derailing when things get busy? How do we keep making tiny, incremental steps towards the life we want when we’re nearly too frazzled to function? We make and use an Every Damn Day List.
What’d you get up to this week, friend? I met a friend for a breakfast of the best hashbrowns in the city, celebrated Pi Day with some vegetarian Shepard’s Pie, and rang in St. Patrick’s Day with a bunch of friends, their dogs, and some very delicious soda bread.
This post is brought to you by a voice that shakes but speaks the truth anyway, newfound confidence, the letter G, and Gwendolyn Weston.
I had the idea for Yes & Yes in April of 2008. But if you scroll allllll the way back, you’ll see that I didn’t publish the first post till September.
Why? Because I spent six months – 180 days – worrying about my blog template, obsessing over fonts, and generally hiding in perfectionism. I thought if I could make everything perfect, I’d be immediately successful. I thought that if I did everything “right” I wouldn’t experience the things that other fledgling bloggers experienced.
I wish I could go back in time and introduce 2008 Sarah to Gwen Weston.
There’s that oft-quoted aphorism about shipping products from LinkedIn co-founder Reid Hoffman, “If you are not embarrassed by the first version of your product, you’ve launched too late.” I wonder if the same applies to putting yourself out there.
Because I’ve realized that I hadn’t really discovered the depths of my resilience until I put myself in uncertain and vulnerable situations. That only by giving a shaky talk at a meet-up, by hosting an event with low turnout, by releasing an app that no one used did I learn to actually believe I could move past the stumbles and failures of vulnerable situations. Counter-intuitively, it seems that failure builds confidence.
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It’s been a rough few days – overcast weather, doctors appointments, tough conversations – so I decide it’s time to devote a day self-care. I narrow my eyes, take a deep breath, and leannnnn into it. Next stop: Selfcareville, Population: me.
Showers? WHO NEEDS ‘EM.
Carbs? Let’s eat all of them. Preferably topped with melted cheese.
Netflix is on, my sweatpants are on, and the oven is on because I’m making my second pan of pizza rolls.
Also: I don’t need to clean up the kitchen BECAUSE SELF-CARE.
Now, if you’re keeping score, reader, exactly none of these behaviors make me feel better. None of them make up for the overcast weather or the challenges of the last few days. Honestly, I’m using the pizza rolls and Netflix to numb out and avoid doing tough, life-improving things I need to do.
Watching a three hours of Parks And Rec after an exhausting work day? Self-care! Tuning out of our bickering children so we can watch Instagram Stories for 20 minutes? Self-care! Skipping the gym so we can lay in bed for an extra hour? Self-care! And sometimes these are the things we really need to do take care of ourselves and recharge our batteries. Sometimes the only thing that’s going to cure what ails me is a comfy pair of sweats and some processed carbs. But if I’m not careful, I can convince myself that not-particularly-healthy, not-particularly-beneficial behavior qualifies as “self-care.”
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