Make your marketing plan easier, simpler, and actually doable

This post is brought to you by a productive autumn, a marketing plan that actually works, the letter R, and Red Slice

It’s September! Are you feeling that “Let’s get down to business” energy? That “I want to get this figured out once and for all” vibe? Yeah, me too. Autumn always makes me want to hunker down, look carefully at my business, tighten all the loose nuts and bolts.

If you’re nodding along, you might want to sign up for Red Slice’s free, 5-day Marketing MOMENTUM Challenge. It’s a great chance to strip your marketing down to its barest, most do-able essentials, end social media overwhelm, and create a marketing plan you actually enjoy using. Um, YES PLEASE.

As a side note, I can personally vouch for Maria and her awesomeness. We’ve worked together on heaps of projects, helping everyone from soloprenuers who don’t understand branding to giant tech companies who need help with company culture. Maria was one of my very first freelance clients and she absolutely knows her stuff.

Go sign up for her five day challenge! It’s free! You won’t regret it!

I run two sponsored posts per month. If you’d like 150-ish words and five links devoted to you + your products, check out my ad rates and info here or drop me a line at sarah@yesandyes.org and we’ll get you started!

A Non-Scary, Non-Slimy Networking Strategy for Entrepreneurs

Networking for entrepreneurs aren't quite as easy or straight forward as networking for 9-to-5-ers, is it? No worries - this strategy has you covered! Click through to find out how you can expand your network by 140 people (!!!) this year!

Networking strategies for entrepreneurs aren’t quite as easy or straight forward as the networking strategies that apply to 9-to-5ers, are they?

When you work in the corporate world your employer pays you to attend conferences and you have a long list of previous colleagues you can email. You have an obvious, understandable-to-most-people job title and you interact with Real Actual Humans all day long.

But if you’re an entrepreneur you could very well work from home, in your sweat pants, by yourself. And when you try to explain what you do you’re met with blank stares or polite nods.

Even if networking as an entreprenuer is a bit tough, it’s still super important. Luckily for all of us, my friend Molly is here to help us. Molly’s new book Reach Out: The Simple Strategy You Need to Know to Expand Your Network and Increase Your Influence is landing on bookshelves and Amazon. You can read about all the preorder bonuses, including a 1:1 phone call with Molly, here.

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How To Live In The World (Not In A Bubble)

Want to NOT live in a bubble? It can be hard and a little uncomfortable to seek out people and experiences that are different than ours. Here's how.
I’m clicking through one of those quizzes people share on Facebook, feeling preemptively smug.

Click. Click. Click. Self-congratulatory back pat.

My results appear on the page and I grimace. Apparently, that self-congratulatory back pat was not earned.

I scored a 35 on the quiz in question: “Do you live in bubble?”  And if I hadn’t worked as a teacher (“Have you ever had a job that caused you to be on your feet all day?”) or grown up in rural Minnesota (“Have you ever lived for more than a year in a city with fewer than 50,000 people?”) I would have scored a 14.

Good lord, it is easy to surround ourselves with people who look, act, and think like us. It’s so nice to meet all my college-educated, liberal, feminist friends for coffee and validate the ish out of each other’s opinions and life choices! It’s so comfortable to drive my Prius to J Selby’s and order a $10 Buffalo Soy Curl Wrap with my vegan friends!

But – and I know you know this – we don’t grow by surrounding ourselves with people and ideas that don’t challenge us.

We don't expand our lives, brains, or hearts by existing in a vacuum or echo chamber. Click To Tweet

So starting now, I’m trying harder to live in the world, not in my “liberal elite” bubble. If you’d like to join me in exiting your bubble, here are six things I’m doing.

6 ways to not live in a bubble

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True Story: I Do PR In Hollywood

What's it like to do PR in Hollywood? How can you promote yourself without feeling gross? Great insights from a LA PR veteran! Click through to learn some pr tips for yourself!

What’s it like to do PR in Hollywood? Exactly how similar is it to Entourage? Do you ever have to battle TMZ and the tabloids? Molly has been doing PR in Hollywood for more than a decade! This is her story.

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Web Time Wasters

A gorgeous video with a bit of NSFW language

How was your week, friends? I took Monday – Wednesday off for my birthday; we stayed in a barn silo converted into an Airbnb! Then we came home and I mostly spent the week refreshing the news and buying things off this Houston recovery Amazon wishlist.

Links for you:

For me September feels like another January … which means it feels like decluttering season. I loved Kat’s questions to ask yourself while you’re decluttering:

Does it have familial or personal value?
Does it have historical or collector value?
If it has historical or collector value, do I personally like it? Or should I sell it? Is it even worth anything?
Do I really need 20 pairs of shoes? Do I wear them all?

OHGODYES: Worrying is not an action step.

Flattered to be included in the Jumpstart Your Joy podcast’s big season two finale show!

I’m vegetarian and Kenny isn’t. I loved this roundup of Twin Cities restaurants that meat-free and meat-lovers will both love.

Reminder: Absolutely no one has it all figured out.

What’s it like to get married where the catering is a pretzel vendor?

This is the obituary of my friend’s father. What evidence of a life well-lived!

Ha! The summer bucket list of a 35-year old woman.

4 rituals that neuroscience proves make you happier.

FASCINATING. Apparently, “mistress dispeller” is a job in China.
His clients are women who hope to preserve their marriages by fending off what is known in Chinese as a xiao san, or “Little Third”—a term that encompasses everything from a partner in a casual affair to a long-term “kept woman.”

The real reason women drink.
The longer I am sober, the less patience I have with being a 24-hour woman. The stranger who tells me to smile. The janitor who stares at my legs. The men on TV who want to annex my uterus.

I’m in the process of writing my next New Things list and I’m adding ‘make fire cider‘ to it. Have you every tried it?

Oooooh! Don’t these Korean beauty products look great?