Is there a ‘right’ way to do business online? If you’ve watched a few webinars or listened to any marketing podcasts, you know the formula for a Successful Online Business by now:
Facebook ad for ‘free training’ > 1-hour webinar that includes a 20-minute pitch at the end with expiring bonuses > we all buy a self-paced online course.
I am not knocking this! I do it, too! Look at my free training that includes a pitch and expiring bonuses!
But this formula isn’t working for me, emotionally or psychologically. At least not right now. Here’s what I’m changing:
1. I’m offering 1-on-1 coaching
If you follow anyone who’s Big On The Internet, you’ve heard the refrain before: “One-on-one coaching doesn’t make sense; I’m not going to exchange my time for money. I want to help as many people at once as possible!”
And I get it. Truly.
A lot of people start off doing one-on-one coaching, get burnt out, and then turn the most-often used aspects of their coaching into evergreen online courses. And maybe I’ll burn out on individual coaching clients next year. I RESERVE THE RIGHT TO BURN OUT, FRIENDS.
But for now, I find one-on-one coaching fun. And invigorating even!
I like hearing how things have progressed since we last spoke. I like hearing that you put in your two-week notice and that your husband is joyfully sticking to a budget.
So even if exchanging my time for money is “wrong,” I’m doing it anyway. If you’d like help changing the way you think about + spend money, build habits, or navigate your business, you can read more about my coaching here.
If you need permission to do business in a way that works for you, this is it. Click To Tweet
2. From here on out, I’ll be running all of my courses live at least once a year, at no extra cost
Did you know that 90% of people who buy online courses don’t complete them? When people buy my book How To Put Yourself On A Spending Diet + Earning Spree, they bring in $200 – $300 extra dollars.
When I covered this exact same material in a live course format called Bank Boost (with a Facebook group, live q & a, weekly emails and accountability check-ins) people started bringing in $700. $1,500. $7,000.
Can I say that again? WHEN I RAN THE COURSE LIVE, PEOPLE IMPROVED THEIR RESULTS 2,300%.
I know all the reasons I ‘shouldn’t’ run my courses live: It requires more hands-on work. It’s a bigger time commitment for me. It’s not truly “passive” income. I have to do my hair and put on makeup so I can appear on camera and make space in my evenings for live q & a sessions.
But you know what? I don’t care. I LIKE seeing how much progress everybody’s making. I LIKE answering questions from all over the world via a tiny camera in my computer. I LIKE sharing my little wins (“got three free Hostas from my neighbor!”) and cheering everybody else’s.
If you’ve already purchased Put Your Money Where Your Happy Is or Make It Stick Habit School, you’ll always have the option to join us in the live version – for free.
So if you want to join Put Your Money Where Your Happy Is now, do it! And then get accountability during the live version in early November.
If you want to join Make It Stick Habit School now, do it! And then take part in the live version in September.
Also, just as a tiny side rant: Where did we get the idea that it's okay to sell things that don't really work for the people who buy them? Click To Tweet
If 90% of people who buy a self-paced online course don’t complete it – not even close – shouldn’t that tell us something?
Sure, in a perfect world, people would know themselves well enough to know that an independent, web-based course isn’t the right learning environment for them.
And, yes, plenty of people drop out of IRL classes. We’ve all joined gyms on January 2nd and abandoned them by Feb 5th.
But, if you knew that your product could truly change people’s lives if you tweaked it just a little, wouldn’t you want to do that?
If you could spend three more hours every month chatting with your students in real time and dramatically improve their results, why wouldn’t you?
And if you’re not willing to do that, how committed are you to helping your people after you take their money? Hmmmmm? #notsayinjustsayin
And with that, I’ll climb down off my soapbox and put away the bullhorn. For now. 😉
I’d love to hear from you! What’s your experience with self-paced online courses? If you’ve taken any, how could they have been better? Tell me in the comments so I can improve my own books and courses!