These ladies have written New York Times best sellers. Their products have been featured in Vogue. They pull down Fortune 100 clients and earn multiple six figures. (#coolerbyassociation #ihopetheirsuccessistransferablebyosmosis)
Here are some things I hear regularly while we’re noshing pastries or pawing through boutiques:
“I’ve really gotta get my ish together. I have no idea what I’m doing on Instagram.”
“I’ve had writers block for months. I don’t have any good ideas!”
“Every time I go into a client meeting I think ‘Is this it? Will this be the time that they find out I don’t know what I’m doing?’” (said by a 10-year marketing veteran, BTW.)
When you spend hours each week reading blog posts about self-employment and social media and sales funnels, it’s very, very easy to believe that
a) everybody else has it figured out
b) you don’t
c) you’ll never catch up to those clever everything-figured-out people
But, dear readers, here’s the thing. Nobody has it all figured out. Everybody was where you are right now at some point. Click To Tweet
I’d also venture the guess that even the Figured Out People – those clever souls who’ve got passive income streams and webinars and autoresponder sets – they have their own moments of doubt. I’d imagine even Pat Flynn and Marie Forleo and Danielle LaPorte have the occasional moment of “WTF is Periscope and do I really need to be on it?”
I know I certainly have those thoughts! Don’t let this polished website fool you. I’ve started and abandoned a jillion projects. I’m a late adopter. I have no idea how to use Photoshop and I’m just now updating my three-year-old opt-ins. I USED A YAHOO EMAIL ADDRESS AS MY PROFESSIONAL CONTACT EMAIL UNTIL 2011.
But instead of allowing myself to fall down a spiral of “Do I really know what I’m doing?” and “Who am I to be giving people internet advice?” I’m choosing to adopt the mindset of the eternal learner and accept that there is no finish line in business.
There will never be a moment when I can close my laptop, cross my arms smugly and say “Welp! That’s it! I’ve finished the internet and I know how to do it. Time to go eat some cheesy bread!” There will always be new social media platforms, unknown readers, and fresh outlets. There will be new approaches to business and new ways to reach people.
I’m choosing to lean into the not-knowing. I’m choosing to see those moments not as self-doubt but as opportunities to learn more. I know that in those moments of not-knowing there are a million other accomplished, smart people having the exact same thoughts. We can all learn and fumble out of our not-knowing together.
Do you ever have moments of “Whaaaaaat am I doing?” or “Are you really going to put me in charge of this?” If you do, how do you get through them?