It’s an overcast Tuesday and my friend and I are busily co-working at a crowded coffee shop. I’m finding photos for future blog posts (read: procrastinating) and she’s designing an ebook (read: being productive).
I lean across the table to see what her book will look like, which photos she’s using. Here’s a man in a wheelchair, typing away on a Macbook. Here’s a Latina woman leading a meeting; here’s a black man pushing a stroller and leading a toddler by the hand towards the playground.
She sees me peering at her screen and nods. “Yeah, I realized that I talk a really good game on Twitter about inclusivity. Then I looked at my blog and noticed that I wasn’t really practicing what I preach. So I’m trying to do better.”
I glance back at my computer and the two photos I just favorited: a white lady doing yoga on a mountain top and two white ladies drinking lattes on a park bench. #basic
Maybe it’s time for me – for many of us? – to do better.
It’s always been a good idea for us to build our ethics into our businesses, but in 2017 it’s more important than ever.
8 easy(ish) ways to build your ethics into your business
Networking strategies for entrepreneurs aren’t quite as easy or straight forward as the networking strategies that apply to 9-to-5ers, are they?
When you work in the corporate world your employer pays you to attend conferences and you have a long list of previous colleagues you can email. You have an obvious, understandable-to-most-people job title and you interact with Real Actual Humans all day long.
But if you’re an entrepreneur you could very well work from home, in your sweat pants, by yourself. And when you try to explain what you do you’re met with blank stares or polite nods.
Disappointed Side Eye is the response I usually get when people ask how I run my business. Weirdly, nobody seems to want to hear that I film my videos on a cheap Android and I do all my writing in Google Docs on an old laptop that cost $300 two years ago.
Why doesn’t anyone want to hear about my old Lenovo Thinkpad?! Why can’t I tell you about my $120 phone with a sparkly cat case??
Welp, because a lot of us want to believe that buying a $1,500 laptop or a new DSLR will cure What Ails Us Professionally.
But you can probably get along without top of the line everything, 23 differently monthly fees, and 43 different types of software.
I’ve spent the last seven years walking the line between boot-strapping and “I will pay to make this easier.” Here are all the things I use to run my business, if something costs $$$ rest assured I’ve tried the free/cheap versions and found them lacking.
When I discovered that my friend Nicole was funding her amazing podcast Real Talk Radio via Patreon I was verrrrry intrigued. No sponsors? No ad breaks? But she wasn’t doing it for free? WHAT IS THIS SORCERY.
So I obviously asked her to tell us all about it! If you’ve ever wondered what the deal is with Patreon or wanted to try it yourself – read on! *
And if you’re preemptively overwhelmed at the prospect of learning a new platform, She Can Coterie can just manage your Pinterest acccount for you. Is that the sound of you exhaling? Yeah, I thought so 😉
Yes & Yes runs two sponsored posts each month. If you’d like 150-ish words and five links devoted to your brand, you can check out traffic and pricing info here. Now booking ads for 2018!
Friends! I just spent the last two weeks on a “blogging vacation” which was really more of a “concerted effort to learn new professional skills and platforms and watch one hundred million tutorial videos.” So. Here’s hoping all that hard work paid off – we’ll see soon!
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