Some thoughts on accessibility and quality

She said it with the absolute best intentions.

I knew where she was coming from when my business friend reached across the table, and did that “I’m about to say something important” head tilt:

“Sarah, I’m concerned that you’re under-pricing your stuff. When you price things that low, people don’t take you seriously. They associate low prices with low quality.

And if you’re starting at $25, how far can you ever really raise your prices? You’re going to be trapped selling things for $37 for the rest of your life.”

I get it. Really! With zero snark, I appreciate her concern. Money blocks are real, women chronically undercharge, and when people pay more, they’re more committed. (And don’t worry, I also sell $200 products and my hourly rate for coaching and consulting is high + industry-and-experience appropriate.) 

And it does seem a little weird that a live, five-week group program would cost less than a Target swimsuit.

But here’s the thing: if someone has five-figure debt, they probably can’t (or shouldn’t) buy a $2,000 online program.

They probably can’t (or shouldn’t) be spending thousands of dollars on things that aren’t 100% necessary.

Most programs and courses about money aren’t really priced for … people who are struggling with money.

So why is Bank Boost $25?

Even though it comes with an ebook, live q & a sessions, and a private Facebook group?

Even though it helped one of my students pay off a $10,760 credit card balance?

Two reasons.

1. I’ll do pretty much the same amount of work no matter how many people enroll

I wrote the book and weekly emails. I’ll check our Facebook group most days. I’ll host three live q & a sessions. The amount of work I’d be doing for 50 people isn’t that different than the amount of work I’d be doing for 500 people.

But if I can help more people for the same amount of work, why wouldn’t I want to help more people? I set my prices based on accessibility, not quality. I create things that are highly accessible AND high quality. Click To Tweet

2. Everybody deserves help, regardless of where they are financially

I’ve been in a place where $25 is a lot of money. I’ve spent ten minutes hemming and hawing between the $11 lipstick I really want and the gritty, chalky $3 lipstick.

And I was just as worthy of help and support then as I am now.

Of course, there are plenty of free resources for people to get their financial lives together. We can all use the public library and Google.

But I wanted to create a real-time, accountability + support system for people struggling with money. Now matter how much they have now.

Enrollment for Bank Boost ends tonight at 10 pm. I’d love it if you joined us! I’m not sure when I’ll run it again and next time it’ll probably be, like, $35!

Photo by Brooke Lark on Unsplash

4 Comments

Libby

I love this. A friend of mine recently sat me down to tell me the same thing! I understood where she was coming from. I’m an artist and I could easily charge $400 for the paintings that I do but when I display artwork out in the public (not necessarily in galleries), I like to keep everything under $50. There have been times in my life where I so badly wanted this beautiful piece of art in my home and I wanted to support local artists but simply couldn’t afford anything close to the price tag that they put on it. I hate that feeling. Supporting artists isn’t only for the elite. I don’t think that I’m undervaluing myself as much as I’m valuing the people who love my work and I want them to be able to support me.

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Sarah Von Bargen

Yes! And I do think it’s important for me to say that I can price things this way because I have other income streams and, in this situation, the amount I earn/charge is not directly related to how much I work. I charge $200 an hour for consulting and coaching!

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Anonymous

I just said no to private coaching for this very reason: I need a private coach because I *don’t* have an extra $10,000. But that’s what it costs (on the low end)! On one hand, I’m sure that private coach is worth the money. But I also can’t afford it. This is so relevant to me.

So glad to be part of the Bank Boost group. Accountability makes a big difference.

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Sheila Henne

Having different price points for different offerings is wise, given the tough economic times our country (USA) and many individuals are facing. It’s only going to get worse unless things (institutions, people, their greed) change dramatically. More and more things will become affordable only for the wealthy. Those who remember the less well-heeled and give them something accessible will have that goodwill come back around somehow, I believe.

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