What’d you get up to this week, guys? Kenny had to get his tonsils out (!!!) so it’s been Gatorade popsicles and broth all day, every day over here. Other than that, I’m following my own Hygge advice with lots of new soup recipes, switching to the super cozy Jazz radio station, and burning approximately one million candles.
If you’ve got a story to share (and I haven’t already covered it) I’d love to talk to you! If you have an idea for an interview, I’d love to talk to you! You can always reach me at sarah (at) yesandyes (dot) org.
Meghan’s art is beautiful and insanely affordable – it’d make a great holiday gift for anyone with excellent taste! I’ve got my eye on this print for the bedroom and this one for the kitchen. $17?!! How can you go wrong?
Have you ever thought of giving up your blog to try podcasting? Or creating a blog to complement your podcast? I’ve been intrigued by podcasting for years, but the learning curve! It seems really, really high!
My friend Kathleen blogged for years before launching her podcast Being Boss as a ‘fun side project’ – and now it’s her whole job! Today, she’s breaking down the blog vs podcast argument for us so we can figure out which one is right for us!
Welp, I’m afraid you’re going to have to add Belgium to your list of ‘Places I Didn’t Know I Wanted To Go Until Now.’ An optical illusion church? A forest so covered in bluebells it’s called The Blue Forest? Two distinct kinds of waffles?!! INTO IT.
How was your week, friends? We Thanksgiving-ed with my sister and her family and then pulled out our lone shoe box of holiday decorations and put them up. The weather is unnervingly warm and un-November-y, which is 15% awesome and 85% creepy. :/
This is where I should point out that if you click that red button, you won’t go to a Paypal shopping cart, you’ll go to a blank email.
We should know a little bit about each other before we commit.
To be honest, I don’t take on everybody who wants to book a Secret Weapon package. Why?
1. Some people need more help than I can give them
Sometimes, the first order of business is “Dude, your whole site needs to be redesigned.” Sometimes it’s “Your service offerings don’t really make sense?” Sometimes I can’t work with you because you haven’t, um, actually started working yet.
Secret Weapon is a full review of your online life. I look at your blog posts, your social media profiles, your About pages and Sales pages, even your email chains (if you have ’em).
I give you a long, exhaustive list of ways you can tweak and improve your stuff … but all the good suggestions in the world won’t help you if they’re housed on an ugly, unfriendly site. My business advice won’t help a business that’s not offering solid, effective products.
I’m not a professional designer and I can’t really help you decide what services and products to sell. If it becomes clear that’s what you need, I’ll lovingly refer you to people who can help you in those areas.
2. Secret Weapon comes with ad space and not every advertiser is the right fit for my readers
I really value my readers’ trust. I know what they like and I know what they’ll click on. Secret Weapon comes with one month of ad space (value: $90!) that we point at your newly improved and optimized site. If I don’t think my readers are going to buy what you’re selling, I’ll let you know.
You always have the option of booking a Secret Weapon without the ad space at a lower rate, but that’s not a fact I usually publicize. Until now apparently?
3. Sometimes, we’re just not right for each other
I’m Type A. I believe in kindly, clearly communicated boundaries. I’m not interested in working with businesses that promote unkind, close-minded ideals or use pejorative terms in their branding. I don’t want to help a company that uses sexist or homophobic imagery in their branding.
This means I’m not for everyone. That’s okay – if everyone likes what you’re doing, you’re probably doing it wrong 😉
Does Secret Weapon work?
“My mailing list is flourishing! After following some – not even all – the changes Sarah suggested, my sign-up rate tripled. Tripled!
I’m also seeing about twice as many inquiries from potential clients. I had my second-biggest traffic spike ever the day the sponsored post went live. That says a lot!”
– Nadine Fawell, MM…Yoga!
“Going in, I was having a “I totally need a VA if I’m going to keep pulling this off” moment and now I feel completely grounded and un-overwhelmed. I’ve now quadrupled my subscribers since I started implementing Secret Weapon. I can’t wait to see what happens next!”
Each year on my birthday, I make a list of new things I want to try. Then I try them.
1. Take an adult ballet class
2. Try a sensory deprivation tank
3. Drive a jet ski
4. Go storm chasing
5. Take an overnight bike trip
6. Take a sailing class
7. Stay overnight on a houseboat
8. Make kombucha from scratch
9. Try paddleboarding
10. Take a curling lesson
11. Go Geocaching
12. Attempt to play Dungeons & Dragons
13. Bird watch
14. Take an aerial yoga class
15. Make lefse from scratch
16. Read Benjamin Franklin's biography
17. See 'All About Eve'
18. Make a frame-worthy watercolor
19. See the Bayfield ice caves
20. Eat Baked Alaska
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