This week, I’m prepping for the second enrollment of my money + happiness course Put Your Money Where Your Happy Is (NBD one student said “I’ve taken every financial and budgeting course imaginable, but none of them helped me the way this did. This course has more than paid for itself, taking it should be a no-brainer!”) and getting ready for a quick trip home to see my BFF.
Have you ever found yourself halfway through an email to your graphic designer/web developer/virtual assistant and thought “Wow. I am The Actual Worst.”
No? Just me?
You’ve never found yourself doing the exact things you find annoying? If you’ve never found yourself in that situation, you are charmer, a scholar, and I tip my hat to you.
If you have found yourself in that position, you’ll appreciate this guest post from Tess. Tess helps bosses build better virtual teams to reach their revenue goals and play guilt free. Grab her suuuper helpful guide on where to find VAs to shorten your to-do list!
Let’s begin by acknowledging that is it COMPLETELY RIDICULOUS that I’ve been blogging for almost nine years and it’s only now that I’ve, uh, started taking it seriously.
If you’ve been reading Yes & Yes for a while, you might have noticed a few changes over the last year. Longer, meatier posts. Free workbooks. More Facebook, less Twitter.
None of that was an accident! It was all super strategic because I’m taking this ish seriously now.
9 changes I made when I got serious about my blog
Have you ever thought of giving up your blog to try podcasting? Or creating a blog to complement your podcast? I’ve been intrigued by podcasting for years, but the learning curve! It seems really, really high!
My friend Kathleen blogged for years before launching her podcast Being Boss as a ‘fun side project’ – and now it’s her whole job! Today, she’s breaking down the blog vs podcast argument for us so we can figure out which one is right for us!
Friends, it’s that time of year.
2016 is winding down and you’re probably thinking about how you can make 2017 better/easier/more successful for your business.
If you want to hit the ground running in 2017, may I be so bold as to suggest my Secret Weapon package?
I’m only doing 2 more this year and once they’re booked out, I won’t be working with clients till February (if then).
Secret Weapon is a complete review of your online presence: You blog, your permanent pages, your social media accounts.
How it works:
Secret Weapon includes:
1. A fun info-gathering workbook so I can learn more about your goals, skills, and struggles.
2. Two days of my deep-dive research into your online presence. I read all your stuff from website to newsletter to social media, take notes, and look for where you can hit your goals.
3. An easy-to-understand, completely personal step-by-step plan will appear in your inbox. It will help you increase your sales, your conversion rate, and comments! (Hurray!)
5. One month of ad space on my website, Yes & Yes, to showcase your new & improved online presence to my 12,000 daily readers.
Not included: party supplies for the celebration of your new subscribers, customers and hard working online presence that lets you really relax!
This is where I should point out that if you click that red button, you won’t go to a Paypal shopping cart, you’ll go to a blank email.
We should know a little bit about each other before we commit.
To be honest, I don’t take on everybody who wants to book a Secret Weapon package. Why?
1. Some people need more help than I can give them
Sometimes, the first order of business is “Dude, your whole site needs to be redesigned.” Sometimes it’s “Your service offerings don’t really make sense?” Sometimes I can’t work with you because you haven’t, um, actually started working yet.
Secret Weapon is a full review of your online life. I look at your blog posts, your social media profiles, your About pages and Sales pages, even your email chains (if you have ’em).
I give you a long, exhaustive list of ways you can tweak and improve your stuff … but all the good suggestions in the world won’t help you if they’re housed on an ugly, unfriendly site. My business advice won’t help a business that’s not offering solid, effective products.
I’m not a professional designer and I can’t really help you decide what services and products to sell. If it becomes clear that’s what you need, I’ll lovingly refer you to people who can help you in those areas.
2. Secret Weapon comes with ad space and not every advertiser is the right fit for my readers
I really value my readers’ trust. I know what they like and I know what they’ll click on. Secret Weapon comes with one month of ad space (value: $90!) that we point at your newly improved and optimized site. If I don’t think my readers are going to buy what you’re selling, I’ll let you know.
You always have the option of booking a Secret Weapon without the ad space at a lower rate, but that’s not a fact I usually publicize. Until now apparently?
3. Sometimes, we’re just not right for each other
I’m Type A. I believe in kindly, clearly communicated boundaries. I’m not interested in working with businesses that promote unkind, close-minded ideals or use pejorative terms in their branding. I don’t want to help a company that uses sexist or homophobic imagery in their branding.
This means I’m not for everyone. That’s okay – if everyone likes what you’re doing, you’re probably doing it wrong 😉
Does Secret Weapon work?
I’m also seeing about twice as many inquiries from potential clients. I had my second-biggest traffic spike ever the day the sponsored post went live. That says a lot!”
– Nadine Fawell, MM…Yoga!
– Christy Tending, Christy Tending Healing Arts
If you think we’d be a good fit, I’d love to hear from you. I’ve only got 2 spots left and they go fast, so reach out soon if you’re interested!
Last summer, I did something big and exciting and potentially life/career-changing.
I re-homed all my ghostwriting clients, re-directed all my copywriting clients, and committed to creating the course I’d be wanting to write for two years. I completely re-worked my business model and jumped into the somewhat terrifying abyss of being truly self-supporting. No retainer clients to base my budget around, no big corporate client kicking me enough to cover my rent.
I put almost everything into creating and launching Put Your Money Where Your Happy Is. Wonderfully, it has panned out!
But what if it hadn’t? What if I put most of my proverbial eggs in that basket and I was met with shrugs and eyerolls and thanks-but-no-thanks?
Because that happens at some point. To all of us. It might not be an ecourse. It might be the school you’re applying to, the house you’re trying to buy, the marathon you’re training for, or even IVF treatments. At some point, we’ll all attempt a Big Thing and the response or results with be out of our hands.