What’s a service-based business? And how do you come up with ideas for one?
Well, I’m so glad you asked! A service-based business is a business where you work directly with clients (usually one-on-one) exchanging your talent/expertise/time for their $$$. If you’re a coach, a consultant, a designer or a photographer, you have a service-based business!
No matter your skill set, it’s hiiiiighly likely you could use those skills to create a service-based business. Today my friend Courtney (of The Rule Breaker’s Club fame) is helping you figure out how what type of business you could launch. Pop over and learn more about package up and sell your talents in a signature service!
“Yup, you really do need a freebie to convince people to join your list. It doesn’t have to be a free ebook, but people don’t usually grant entrance to their inbox out of the goodness of their hearts.”
“Yes, you need to schedule a series of emails that goes out to new subscribers. I’m happy to look it over! But, yes, you do need to do it.”
My clients are very clever, super successful people and a lot of the work I do is narrowing down and customizing online business advice. But sometimes? I’m just confirming the fact that, yes, you really do need to do that unglamorous business task. And, yes, it really will make a difference.
If you need a bit of that tough-ish love, read on.
5 business tasks you’ve been putting off that, yes, you need to do
“REQUEST FOR ASSISTANCE-STRICTLY CONFIDENTIAL.” Deleted. “Better male health in the bedroom starting tonight!!!” Deleted. “Circling back to see if you wanted to share my infographic?” Blocked. I’m scrolling through my inbox deleting and blocking, my mind honed to a sharp, judgmental edge. Is there the slightest hint of spam or unsolicited pitching? YOU ARE DEAD TO ME. And there, tucked between the Nigerian princes and the penis pills, is this subject line: 🎉🎉 I’m so excited for you! 🎉🎉 Whaaaat? Why are you excited for me? What’s happening with these celebration horns? Is something awesome happening in my inbox right now? Did I win something? Let me just fall all over myself to open this email right now! Getting your subscribers to actually open your emails is both a science and an art. According to Mailchimp, email open rates range from 19 – 25%. My open rates are 38% – 65% <- that’s an un-humble brag in case you were wondering. Here are all my best newsletter tips!
6 Clever Newsletter Tips To Get More People To Open Your Emails
How did May treat you and your business, friends? I’m allllllmost done with a cool new course (I’ll be beta testing it with my list – you can join here!) and I’ve been on heaps of podcasts. Telling people what you want FTW!
I always appreciate honesty about the ins and outs, ups and downs of running a business. I loved Mara’s Instagram post and Susan’s essay. There’s the part where you drag 3 suitcases filled with workbooks and party favors for your clients up 5 flights of stairs. There’s the part where you sit all day in your sweaty workout clothes banging out blog posts, podcast scripts, webinar notes, and emails to your clients. There’s the part where you’re doing a video shoot and the microphones malfunction and the lighting is all wrong and after 8 hours of filming, you realize you probably have to do it all over again.
I reserve Instagram as mostly my ‘just for fun, I don’t want to be strategic’ platform (you can follow me here if you want to see photos of our dog.) But if you take Instagram seriously, you’ll want to read Sarah’s roundup of 30 Ideas For What To Post On Instagram
I’ve been re-jiggering and re-publishing old blog posts on Medium to find new readers and grow my list – The Minimalists even shared one of my posts with their 87,000 Twitter followers! Needless to say a) it’s working b) you might want to try it. Read this first: 35 Actionable Tips to Grow Your Medium Blog
This is how you reply to troll-y comments with grace and composure. Daaaaaang!
After pretty much every one of my professional peers told me my prices were embarrassingly low, I raised them. I should have read this last year.
Alex draws an (awesome) parallel between croissant dough and products/services/things that aren’t working for you anymore. Finally, after several years of this madness, Brandon had an epiphany. He said to me, “What if I just take the croissant sandwich off the menu? What if I just… don’t make it anymore?”
LIGHT BULBS. THUNDER CLAPS. GLORY! HALLELUJAH!
He continued, “I could replace it with something else. Like biscuits ‘n gravy. That’s way easier to make. In fact, I could delegate the entire project to one of my employees.”
Did you read/write/discover anything particularly amazing this month? Leave links in the comments so we can read them, too!
I had really great intentions when I clicked on the quippy, clever link to that blog post. I meant to pore over it like a Steinbeck novel, rolling each adjective around on my tongue/mind. I was planning to nod along, take notes, learn something. Maybe click that ‘share’ button at the bottom.
But then it was boring and poorly formatted so I didn’t.
Buuuuuuuurn! The harsh truth is people who read things on the internet (like you and me) have short attention spans and wondering eyes. We like our writing in bite-size pieces with bullet points and reaction gifs, plz.
The good news is, it’s not hard to make your blog posts more readable! In fact, it might even make your writing process easier!
5 ways to make your blog posts more readable(more…)
I’m sitting in my tiny, light-filled office about to push ‘send’ on the email I think is going to change my professional life. It’s 2013 and I’ve spent the last two months rewriting, redesigning, and revamping an old ecourse. I’m ABSOLUTELY CONVINCED that this time around it’s going to sell like gym memberships on January 2nd. I’ve done everything I know how to do. When you work hard and do your best, success is imminent, right? Reader, would you like to guess how many seats I sold in that ecourse? What sort of response I got?
Four spots sold and one of them went to a student who clearly bought it as market research. I got six snarky emails or blog comments about the price ($75 for 6 weeks of classes) and earned $300 from two months of work.
My reaction to this was a deep and abiding conviction that
I was a failure
everybody hated me
clearly I wasn’t cut out for self-employment
this sort of thing only happens to me and nobody else
So when I happened upon this Seth Godin quote it was salve to my emotional wounds. “You can take things seriously but not personally. When something doesn’t work, it’s nothing personal. It might feel personal, that’s what our lizard brain wants, but is it really? Does it have to be?” Whaaaaaat? Every failure and misstep is not a commentary on my value as a human? Sometimes I might try my hardest and things don’t work out and that doesn’t have to ruin my self-esteem for three months? I can look at my ‘unsubscribe’ numbers without hating myself? THIS. IS. REVOLUTIONARY.
3 ways to take things seriously without taking them personally
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