Category: blogging

Whip Up a Service-Based Business in a Weekend (in 4 steps!)

Looking for service based business ideas? Start here! You don't need fancy branding or an expensive website. This basic, incredibly helpful small business advice is great from bloggers and entrepreneurs!

What’s a service-based business? And how do you come up with ideas for one?

Well, I’m so glad you asked! A service-based business is a business where you work directly with clients (usually one-on-one) exchanging your talent/expertise/time for their $$$. If you’re a coach, a consultant, a designer or a photographer, you have a service-based business!

No matter your skill set, it’s hiiiiighly likely you could use those skills to create a service-based business. Today my friend Courtney (of The Rule Breaker’s Club fame) is helping you figure out how what type of business you could launch. Pop over and learn more about package up and sell your talents in a signature service!


5 business tasks you’ve been putting off that, yes, you need to do

These business tasks aren't super fun, but they're really important! Click through for social media tips, blog post ideas, and advice on improving your SEO.

Part of my job is telling people things they already know.

“Yup, you really do need a freebie to convince people to join your list. It doesn’t have to be a free ebook, but people don’t usually grant entrance to their inbox out of the goodness of their hearts.”

“Yes, you need to schedule a series of emails that goes out to new subscribers. I’m happy to look it over! But, yes, you do need to do it.”

“I understand that you think SEO doesn’t apply to you. But it does. Like, for real. Just because you don’t like it doesn’t mean you can ignore it.” 

My clients are very clever, super successful people and a lot of the work I do is narrowing down and customizing online business advice. But sometimes? I’m just confirming the fact that, yes, you really do need to do that unglamorous business task. And, yes, it really will make a difference.

If you need a bit of that tough-ish love, read on.

5 business tasks you’ve been putting off that, yes, you need to do


6 Clever Newsletter Tips To Get More People To Open Your Emails

Looking for newsletter tips to increase your open rate? Want more people to open your newsletters? My open rate is 15% higher than industry average - Click through to find out how I do it!

“Better male health in the bedroom starting tonight!!!” Deleted.
“Circling back to see if you wanted to share my infographic?” Blocked.

I’m scrolling through my inbox deleting and blocking, my mind honed to a sharp, judgmental edge. Is there the slightest hint of spam or unsolicited pitching? YOU ARE DEAD TO ME.

And there, tucked between the Nigerian princes and the penis pills, is this subject line:

🎉🎉 I’m so excited for you! 🎉🎉

Whaaaat? Why are you excited for me? What’s happening with these celebration horns? Is something awesome happening in my inbox right now? Did I win something? Let me just fall all over myself to open this email right now!

Getting your subscribers to actually open your emails is both a science and an art. According to Mailchimp, email open rates range from 19 – 25%. My open rates are 38% – 65% <- that’s an un-humble brag in case you were wondering. Here are all my best newsletter tips!

6 Clever Newsletter Tips To Get More People To Open Your Emails


11 Articles That Benefit Your Blog, Brain, and Business

A roundup on blogging links, blogging resources, and social media tips! Click through for an hour of helpful reading!
How did May treat you and your business, friends? I’m allllllmost done with a cool new course (I’ll be beta testing it with my list – you can join here!) and I’ve been on heaps of podcasts. Telling people what you want FTW!

Blogging and business links for you!

This week I went on my monthly writing retreat (here’s how to do your own). Did you know work retreats are tax deductible? And did you know that Airbnb is now set up for business trips? Like they let you send the receipts to your accounting department and everything? If you’ve never used Airbnb for business before they’ll give you $50 off your first booking – even if you’ve used it for fun before! If you’ve never used Airbnb before, here’s a coupon code for $40 off!

I always appreciate honesty about the ins and outs, ups and downs of running a business. I loved Mara’s Instagram post and Susan’s essay.
There’s the part where you drag 3 suitcases filled with workbooks and party favors for your clients up 5 flights of stairs.
There’s the part where you sit all day in your sweaty workout clothes banging out blog posts, podcast scripts, webinar notes, and emails to your clients.
There’s the part where you’re doing a video shoot and the microphones malfunction and the lighting is all wrong and after 8 hours of filming, you realize you probably have to do it all over again.

Related: 10 things people don’t talk about in business (but should)

Kyla is one smaaaaaart cookie! 5 metrics to watch for a successful sales campaign.

I reserve Instagram as mostly my ‘just for fun, I don’t want to be strategic’ platform (you can follow me here if you want to see photos of our dog.) But if you take Instagram seriously, you’ll want to read Sarah’s roundup of 30 Ideas For What To Post On Instagram

I have to say, I’m co-signed on this. The Creative World’s Bullshit Industrial Complex: Don’t fall into the trap of being an expert before you’re ready
Those that are giving advice for the sake of giving advice, without any regard as to how it is actually implemented, if it can even be implemented at all. “It’s not important to [the bullshitter] what the world really is like,” he says in a short video documentary about the phenomenon (below). “What is important is how he’d like to represent himself.”

How to add fascinating, engaging personality to your blog (without sharing income reports or photos of your kids)

So sweet and clever! 10 acts of kindness to boost your blog and build your network

I’ve been re-jiggering and re-publishing old blog posts on Medium to find new readers and grow my list – The Minimalists even shared one of my posts with their 87,000 Twitter followers! Needless to say a) it’s working b) you might want to try it. Read this first: 35 Actionable Tips to Grow Your Medium Blog

This is how you reply to troll-y comments with grace and composure. Daaaaaang!

After pretty much every one of my professional peers told me my prices were embarrassingly low, I raised them. I should have read this last year.

Alex draws an (awesome) parallel between croissant dough and products/services/things that aren’t working for you anymore.
Finally, after several years of this madness, Brandon had an epiphany. He said to me, “What if I just take the croissant sandwich off the menu? What if I just… don’t make it anymore?”


He continued, “I could replace it with something else. Like biscuits ‘n gravy. That’s way easier to make. In fact, I could delegate the entire project to one of my employees.”

Did you read/write/discover anything particularly amazing this month? Leave links in the comments so we can read them, too!

photo by Teresa Kluge // cc

5 Sneaky Ways To Make Your Blog Posts More Readable + Awesome

Want to make your blog posts more readable? Reduce your bounce rate and increase engagement? Making your blog posts easier to read is surprisingly easy - click through and start now!

I had really great intentions when I clicked on the quippy, clever link to that blog post. I meant to pore over it like a Steinbeck novel, rolling each adjective around on my tongue/mind. I was planning to nod along, take notes, learn something. Maybe click that ‘share’ button at the bottom.

But then it was boring and poorly formatted so I didn’t. 

Buuuuuuuurn! The harsh truth is people who read things on the internet (like you and me) have short attention spans and wondering eyes. We like our writing in bite-size pieces with bullet points and reaction gifs, plz.

The good news is, it’s not hard to make your blog posts more readable! In fact, it might even make your writing process easier!

5 ways to make your blog posts more readable (more…)

How To Take Things Seriously, Not Personally

People tell us all the time "don't take it personally." But how do we do that? How can we take feedback and criticism seriously without taking it personally? Click through for steps

I’m sitting in my tiny, light-filled office about to push ‘send’ on the email I think is going to change my professional life.

It’s 2013 and I’ve spent the last two months rewriting, redesigning, and revamping an old ecourse. I’m ABSOLUTELY CONVINCED that this time around it’s going to sell like gym memberships on January 2nd. I’ve done everything I know how to do. When you work hard and do your best, success is imminent, right?

Reader, would you like to guess how many seats I sold in that ecourse? What sort of response I got?

Four spots sold and one of them went to a student who clearly bought it as market research. I got six snarky emails or blog comments about the price ($75 for 6 weeks of classes) and earned $300 from two months of work.

My reaction to this was a deep and abiding conviction that

  • I was a failure
  • everybody hated me
  • clearly I wasn’t cut out for self-employment
  • this sort of thing only happens to me and nobody else

So when I happened upon this Seth Godin quote it was salve to my emotional wounds.

“You can take things seriously but not personally. When something doesn’t work, it’s nothing personal. It might feel personal, that’s what our lizard brain wants, but is it really? Does it have to be?”

Whaaaaaat? Every failure and misstep is not a commentary on my value as a human? Sometimes I might try my hardest and things don’t work out and that doesn’t have to ruin my self-esteem for three months? I can look at my ‘unsubscribe’ numbers without hating myself?


3 ways to take things seriously without taking them personally