The Life-Changing Magic of Intentional Ignorance

A few weeks ago I did something exceptionally brave.

I had to psyche myself up a bit and it took a few false starts, but after a few minutes of hovering and second guessing, I did it.

I was flooded with a mix of relief and guilt. I felt the internal click of an idea sliding into place, the realization that I could do things differently than I have in the past.

And what difficult, meaningful thing did I do?

Dear readers, I clicked ‘mark all as read’ on my RSS feed.

And when I saw newsletters from some of my favorite writers and bloggers filter into my inbox? I clicked ‘delete.’

Are you audibly groaning and rolling your eyes?

I realize it might not seem like a particularly revolutionary act, but this temporary ‘opting out’ has increased my productivity and cleared my mind like nothing else.

You see, I’m deep in ‘creation mode’ at the moment, I’m ghostwriting a book for Penguin. I’m writing a book proposal for another client. I’m completely rewriting, re-marketing, Kindle-izing and Amazon-ing two of my ebooks.

And all those great articles and clever blog posts and super helpful tutorials that I usually read aren’t helping me get any closer my goals. In fact, they’re distracting and misdirecting me.

Just learned 20 blog changing tweaks? I should probably stop what I’m doing right now and implement every suggestion in that 20-point list.

Just heard about the benefits of Periscope for the 50th time? Better scope riiiiiight now!

Happened upon Regina’s beautifully formatted and optimized images? Wouldn’t it be awesome if every image in my entire archive of 2,000+ blog posts looked like that? Clearly, I should start doing that now.

So I’m making the decision to safeguard my focus and productivity. I’m putting the proverbial blinders on and keeping my eyes on my own paper. And you can do exactly  the same thing if you want to.

You can choose intentional ignorance.

Sometimes intentional ignorance is the best choice for you, your life + your business. Click To Tweet

And while any suggestion that includes the word ‘ignorance’ might give you pause, hear me out.

Intentional Ignorance gives you space to do your best work. It frees up mental energy for big, exciting projects. It allows you to focus – with laser-like intensity – on one or two things.

What Intentional Ignorance is

It’s realizing that you’ve reached mental capacity and you don’t have time for another social media platform. It’s deciding that – while you’re sure webinars are great – you’re simply not going to learn about them right now.

It’s deciding that your SEO situation is good enough because you’re focusing on something else for the time being. It’s a temporary decision to put tweaking and fine tuning on hold because you’re busy putting E-V-E-R-Y-T-H-I-N-G into one (or two) projects.

What Intentional Ignorance isn’t

It’s not a long-term strategy. It’s not an excuse to ignore advances and changes in your field. Intentional Ignorance won’t save you when Google and Facebook change their algorithms.

How you can add a little Intentional Ignorance to your business life

  • Allot a specific amount of time for your information sabbatical
    When are you going to resurface? A week after you launch your product? Once you’re done promoting your new ebook? January 1st? It’ll feel more professional (and less flakey) if you choose an end date.
  • Choose an area of interest and stick with it
    If you’re working on defining your writing voice, those are the blog posts you should be reading, the webinars you should be watching, and the newsletters you should be opening. If doesn’t address the topic you’re working on, you officially have my permission to ignore it. (In the event that you need permission from some stranger on the internet.)
  • Resist the urge to pin/save/sort things that you’ll ‘read later’
    I know, I know. You imagine resurfacing from your romance with Intentional Ignorance and actually clicking through everything you’ve filed in your ‘professional development’ folder.I’m here to tell you that a) that won’t happen b) all those unread newsletters carry an immeasurable psychic weight. They make you feel bad just sitting there, all unread! Dude, delete them. That’s what Google is for. When you’re ready, you can just type ‘how to get more blog sponsors‘ into that search box.
  • Consider dialing back your other commitments + responsibilities
    If you’re in the depths of a huge project, you should be intentional with your information consumption and intentional with your energy. You’re totally allowed to post less – or bring in guest posters, host interviews, do link roundups, or reuse old posts.You’re allowed to turn down clients or take a vacation from your blog.

We all cycle through seasons in our lives and businesses – times when we’re seeking inspiration and insight and times when we need quiet single-mindedness and uninterrupted time. Take a look at where you are and what you’re doing and if you need to turn down the noise, go ahead and click ‘unfollow’ or ‘unsubscribe’ or even just ‘mark all as read.’

The internet will still be here when you get back.

Have you ever practiced Intentional Ignorance? Would you? What big things are you working on right now?

photo by death to the stock photo //  // cc

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Thank you for this – I’m in a similar space. I can hardly bear to see my bloglovin’ feed at the moment, as there are just. so. many. awesome. posts!

And I just can’t do them all justice AND create at the same time. There’s a balance between creation and consumption.

So let’s all be intentionally ignorant together, until we need to consume tutorials and projects and free courses and awesome posts. I guess it’s cyclical.

Good luck with your projects!

Alys | A Girl Who Reads

I love it! I have a terrible habit of pinning things to read later that I just never get to, sort of a case of “if it didn’t grab my attention in the moment that perhaps it wasn’t that interesting”.

My husband and I have had offline weekends where everything gets turned off and they are such a blessing. Just a couple of days without the idea of all the things you are missing out on online frees up a lot of head space for thinking/dreaming/doing


This will be the last blog post I intentionally read! Thanks for permission to hyperfocus on my own assignments, at least for a short while. I’ve already turned a client away and that crushing weight of too many tasks on my shoulders has been lifted! You are right to say the Internet will be here when I return. And honestly, it won’t miss me at all while I’m gone!


I’m thinking of doing this all of next year, but for my life in general. I want to get really serious about promoting my writing and increasing my readership, but that’s extremely hard to do with two very small children, a full time job, and other volunteer stuff. I’m thinking of stepping down from the volunteer stuff to have that committed time.


Thanks for linking to this post in your 37 BLOGGING TIPS. . . IN 37 YEARS. I’m in exactly the same place and it was great to hear that someone else has experienced both the mental overload of blog posts waiting to be read (while stamping their little feet), and then the fear and relief of clicking ‘mark all as read’. Sometimes you really do need to take the weight off your shoulders. Thanks for the post!


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